Another good news for online shoppers! JioMart of Reliance Retail which a subsidiary of Reliance Industries Limited has started its online store for selling essential goods and items across major India cities. They will be accepting orders through online website jiomart.com or JioMart app which available in Google Play Store and Apple App Store.
Keeping in mind the aggressive marketing strategy that Reliance followed when it launched its Jio Phone and Wireless services, which ushered in a data boom for common people in India, it is very likely that JioMart follows the same route and gives tough competition to market leaders like www.amazon.in, www.flipkart.com, www.bigbasket.com, Grofers and other local vendors who were trying establish in this niche market.
The first thing that catches the eye, or what JioMart wants us to look at is that these products are resourced directly from thousands of farmers who are registered with JioMart. This way by avoiding the middlemen they are giving benefit directly to the farmers and to the customers.
The range of products are so far under the category of daily essentials. It includes fruits and vegetables, dairy and bakery products, dals, rice, oil, packaged food, dairy items, frozen, pet food, beverages, personal care, home care and baby care products among other items.
JioMart is delivering across Mumbai including Navi Mumbai, Thane and Kalyan, Chennai, Kolkata, Hyderabad, Delhi, Bangaluru and various places in Punjab, Rajasthan and Kerala among others.
The site banners and product displays are indicating aggressive marketing. Some items are up to 50% off. It would be worth waiting to observe customer response and feedback about the actual deal that they get.
The best way to find out whether JioMart is delivering in your area is to visit www.jiomart.com and enter your pin number there.
Since Facebook has picked up 9.99 per cent in Jio Platforms that has launched JioMart the market is buoyed and people are optimistic that soon smaller cities will be included in the JioMart net, and Indian will benefit from the aggressive marketing of JioMart.